A multi-year partnership has been announced and it is looking to vastly impact the Esports industry as we know it. One of the most popular Esports teams Cloud9 has announced its partnership deal with the technology giant Microsoft, appointing them as the technology and performance analytics partner. With the two major companies, they announced that they would be looking to “develop new tools and technologies”.
Cloud9’s CEO, Jack Etienne commented on the partnership expressing his excitement for what the deal will bring for the players. “At Cloud9, we are all about giving players the tools they need to succeed, and with Microsoft leading the way for us, we’re going to have the competitive edge.”
Cloud9 has many partners which deals are extensive and cover a wide range of brands:
⦁ Red Bull
⦁ OMEN by HP
⦁ U.S Air Force
Microsoft resources will seemingly expand Cloud9, even though it is already a leading organisation in the Esports industry.
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Written By Jessica Clarke – Associate Writer at Dart Frog Gaming